Alter Ego Hats

Alter Ego Hats was founded by Jess Grinsel, a creative soul who believes in the power of self-expression and transformation. A self-described introverted empath, Jess channels her life’s twists, pivots, and triumphs into each handcrafted piece she creates. Her hats are more than accessories—they’re reflections of the bold, beautiful, and sometimes messy journey of becoming who you are. Grounded in authenticity and connection, Jess builds her brand on vulnerability and storytelling. Through Alter Ego Hats, she invites others to reveal their own alter egos and wear them proudly.